Social Data Might Be Predicting An Apple Watch Flop

The Apple Watch announcement received far less social attention than prior product events.

In the past 24 hours, the LikeFolio platform has seen 452,000 mentions of the Apple Inc. AAPL Watch on Twitter.  

This compares to 1,583,400 mentions of the iPhone 6 on its announcement day last September.

It's not a good sign for consumer enthusiasm to see the brand new Apple Watch getting less attention than the 6th generation of a product line.

But what about comparing the watch to prior announcements of new Apple product lines?

That's where it gets even worse.

When the iPad was first announced, it got 834,000 mentions in the first 24 hours.  That seems closer in line with the Apple Watch until one considers the iPad announcement took place in 2010, when Twitter was literally 1/10th the size it is today by tweet volume.

Bottom line:  There are signs that the Apple Watch will not meet Wall Street expectations.

As always, LikeFolio will continue to track purchase intent mentions very closely, and issue alerts and trade opportunities -- like this -- based on any consumer shifts that might have an impact on the stock.

ndy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.

Image credit: Apple