Apple Inc.AAPL
is gearing up for the release of its first wearable device,
Apple Watch. The long-awaited smartwatch comes with a host of bells and whistles, but the primary focus seems to be on the user's overall daily health. That may not be the case five years from now.
Cody Willard, chairman of
Scutify (a financial social network), told Benzinga that Apple is developing bigger and better features that could be rolled out within the next two to five years. The primary feature will be a projector or holographic effect that will display an image above the watch's display.
"It's just not here yet," said Willard. "Apple's not going to put it on here until it's ready. Could be two years. Could be five years."
If there are any holdups, it could be the projector's initial functionality.
"People are going to want to be able to interact with the actual projector, not just tap an actual touch screen," Willard warned. "Along with this, of course, voice recognition and voice command [will] become easier to use. The evolution of that is progressing as usual."
Hewlett-Packard CompanyHPQ is one of many companies working on mobile display technology that allows a 3D image to
extend beyond the screen.
Too Excited To Sit
While future iterations could be far more advanced, Willard is still very excited for the first-generation Apple Watch.
"I can't even sit in my chair I'm so excited," he said. "The ability to engage with the Internet and the content and the videos and the phone calls and messages and Scuttles and my Scutify app and all that stuff, to be able to do it easier, faster, more functional, without my fingers having to hold a phone [is incredible]."
Willard doesn't care about the most expensive Apple Watches, which retail for $17,000. He said the company created those "just for buzz reasons."
"They don't have any expectation of selling…even $1,000 watches," said Willard. "I'm guessing 80 percent will be under $500."
Don't Expect A Price Drop
The MacBook Air has had so many price drops that consumers might expect the Apple Watch to go through a similar cycle. Willard said otherwise.
"It's gonna be more like the iPhone pricing," he said. "They won't drop prices. They'll just keep rolling out better versions."
If the price is ever reduced, consumers shouldn't expect a massive decrease.
"I highly doubt that Apple will ever drastically drop the price -- even over time -- on the Apple Watch," said Willard. "I expect it will be $349 for several years to come and it might even go up in price like the iPhone 6 Plus."
Disclosure:
At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.Loading...
Loading...
AAPLApple Inc
$211.926.88%
Edge Rankings
Momentum
49.76
Growth
46.18
Quality
82.46
Value
8.77
Price Trend
Short
Medium
Long
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in