Ahead Of Facebook's Developer Conference, Brean Capital Keeps Twitter In Mind

Brean Capital on Tuesday issued a company update on Facebook Inc FB ahead of the company's Developer Conference in San Francisco this week. The analysts focus on key initiatives that are upcoming for Facebook include targeting the mobile app development community and mobile ad deployment tools. Brean Capital rates Facebook as a Buy with a $96 price target. Analyst Sarah Hindlian wrote, "We believe Facebook may announce some products similar to the advertising tools that Twitter has been rolling out in the past several weeks - including a potentially full suite of mobile ad exchange tools, which may overlap with Twitter Inc.'s TWTR MoPub but would nicely integrate with Parse. However, we do not expect to see any headwinds to Twitter from competitive offerings from Facebook, as the market is rapidly evolving and extremely nascent, with room for multiple successful players. We believe there is an industry dearth of viable and measurable mobile advertising tools. Related Link: Facebook To Host News Directly On Its Site? One of the goals of Facebook is to embed itself within mobile applications, drive users onto the Facebook platform and collect wider off-Facebook user data. In order to do this, the social media company will likely issue updates on Messenger initiatives, WhatsApp, early Instagram advertising. Furthermore, the role of third-party app developers within the entire Facebook family of products may be changed to remain ahead of the trend of consumers switching to mobile networks. Facebook closed Monday at $84.43. Twitter closed Monday at $48.46.