What To Expect From Jack Dorsey's First Day

Following Dick Costolo’s resignation, speculation around Twitter Inc TWTR’s new CEO has blown up. Until a replacement is found, co-founder Jack Dorsey will be temporarily assuming the position, starting Wednesday.

What To Expect

On Tuesday afternoon, SunTrust's Bob Peck shared his thoughts on Dorsey’s first day and what the firm expects from him. The analyst highlights four main objectives that the interim CEO is tasked with delivering:

1) Reinvigorating and motivating both employees and the senior management team.

2) Fostering product innovation and intensifying the product release cadence.

3) Continuing “innovation and the capabilities of advertising products to increase ROIs for advertisers.”

4) Effectively communicating Twitter’s strategy and the way progress should be measured to shareholders.

Peck wrote, “If he executes on these objectives effectively, the output should be: a growing user base with increased engagement that advertisers can effectively monetize."

Related Link: Twitter's 'Brain Drain' Is A Problem

Why Can't Dorsey Be The Permanent CEO?

While Peck assures his team greatly respects Dorsey, they continue to think that he will not be Twitter’s permanent CEO on account of:

1) The company’s board’s demand for a full-time CEO.

2) Dorsey’s clear intention to continue to serve as Square’s CEO.

3) The unlikeliness of him leaving Square, given his 25 percent ownership of the company.

4) The fact that “he doesn't need to be CEO to help Twitter, as he can guide product innovation from his current and pre-existing role as Chairman.”

Other Candidates & Timing

The CEO search committee seems to be conducting an exhaustive search to fill the position. SunTrust’s analysts think the committee is looking for:

1) Someone who is an avid Twitter user.

2) Somebody with a history of product expertise.

3) A person with “strong advertiser relationships (…) [and] deep media relationships.”

4) An executive with experience directing a large (media) organization.

In this line, Peck and his team continue to think that there are four top candidates: Adam Bain, Ross Levinsohn, Mike McCue, and Neal Mohan.