Green Mountain Coffee Falling (GMCR)

Shares of Green Mountain Coffee Roasters GMCR are under pressure during Friday's trading session, falling 3.74% to $31.43. Around 2.7 million shares have already traded hands on the day. GMCR has been extremely volatile in recent months, and year-to-date, the stock has returned 16%. Green Mountain Coffee Roasters, Inc., together with its subsidiaries (GMCR, Inc.) is engaged in the specialty coffee and coffee maker businesses. It sells over 200 whole bean and ground coffee selections, cocoa, teas and coffees in K-Cup portion packs, Keurig single-cup brewers, and other accessories.