Fitbit is rocking the app store

Check out this observation from Jon Steinberg:

That's right— of all the apps that all the new iphone and ipad users could be installing on Christmas, Fitbit is the one they're using the most.  That means a lot of new devices being unwrapped…

Keep that in mind with the stock being a beaten-up darling heading into 2016.

–  LikeFolio searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.