Lopez/Anthony Partnership Could Drive New Customers To Kohl's, Citigroup Reports

Citigroup said that it believes the Jennifer Lopez and Marc Anthony lifestyle brands deal with Kohl's Corp. KSS could help the retailer, as both recording artists have a loyal following. “This partnership could drive new customers to Kohl's and help increase share of wallet from existing customers,” Citigroup writes. “We believe that Kohl's Corp.'s KSS price volatility is high and its earnings stability (calculated as the percentage difference between reported EPS and trend EPS) is relatively low when compared to other stocks in the S&P 500 index, which increases the associated risk.” Kohl's Corp. currently trades at $53.62.