Amazon Channel Checks Indicate Nothing's Changed

On Monday, Deutsche Bank issued a special report on Amazon.com, Inc. AMZN Web Services, calling it the biggest and most disruptive trend in the enterprise IT market today. After hosting calls with CIOs and IT executives of 10 AWS customers, Karl Keirstead and Taylor McGinnis, analysts at Deutsche bank, wrote, "Evidence of AWS-related disruption is mounting and the impact appears to be greatest on the large incumbent IT infrastructure vendors...Bottom line, we didn't pick up anything to weaken our conviction that this is the biggest and most disruptive trend in the enterprise IT market today." Following the calls with top management in IT, Deutsche Bank gave two key takeaways regarding Amazon Web Services: 1. IT Spending pressure Many senior IT leaders cited global macroeconomic weakness as one of the primary factors for decreased IT spending, which analysts believe has slowed the adoption of AWS in many companies. However, Deutsche Bank believes that there is a good possibility of increased adoption of AWS in the near term, as company leaders see the value-add potential in the service as a way to fuel growth. 2. IT Security Deutsche Bank noted that while AWS had security concerns in the past, many professionals view AWS data centers as more secure than private data centers. This may cause increased adoption of the platform as the importance of internet security for large multinational corporations has become a major focus point in recent years. Currently, Amazon is trading at $515.27, up 1.62 percent.