SKECHERS Signs Global Marketing Partnership With Kim Kardashian and Kris Jenner

SKECHERS USA SKX today announced an multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner. Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.