Here's What Cook And Ive Told Vogue About Apple

In a new interview with Vogue, Apple Inc. AAPL CEO Tim Cook and chief designer Jony Ive discussed the art of modern technology, Apple’s goals for its iconic product lines and blurring the line between fashion and technology. Here are some of the highlights.

According to Ive, Apple has finally achieved one of its longest-standing goals. “Nine years ago, the iPhone didn’t exist, and the most personal product we had was too big to carry around with you. The technology is at last starting to enable something that was the dream of the company from the very beginning—to make technology personal. So personal that you can wear it,” he explained.

Related Link: El-Erian: Chinese Concerns 'Legitimate,' Market Reaction 'Excessive'

Cook added that outward appearance is as important in Apple’s product design as the functionality of the device. “In what we do, design is crucial, as it is in fashion,” Cook told Vogue.

Apple and other producers of wearable tech devices continue to blur the line between technology and fashion. “I view Apple products as fashion accessories,” designer Tom Ford told Vogue. “I even created silver and gold pocket chains for the Apple Watch.”

Vogue notes that Apple and other companies have gone a long way in changing the way that the fashion industry looks at technology. Even Ford himself used to ban the use of cell phones at his fashion shows.

Disclosure: the author holds no position in the stocks mentioned.