Black Friday Buzz - Walmart Wins Most Tweets, Followed by Best Buy, Macy's, Target and Sears

Which stores were most talked about on Twitter leading up to Black Friday? To find out, E.Life, a social media monitoring and analysis vendor, used its Tweetmeter software to track nine of the top retail brands from November 18 through November 25. More than 281,000 tweets were analyzed. The most-mentioned store was Walmart WMT, with 156,000 tweets over the one-week period. Walmart received more than three times as many tweets as any of the other brands that were monitored. Best Buy BBY and Macy's M were closely tied for second place, with 47,552 and 41,950 tweets respectively. Of the nine brands, J.C. Penney's JCP received the least attention, with just 202 tweets about the brand. The full results are published in a PowerPoint presentation at http://www.slideshare.net/ElifeUS.