American Express and Zynga Announce Strategic Relationship

In an industry first, American Express AXP and Zynga announced today that they have entered into a strategic relationship that allows customers to use Membership Rewards points from American Express to pay for limited edition virtual goods, as well as physical and virtual game cards for Zynga's games. American Express is the first financial services provider to offer reward redemptions for virtual games. The relationship will also bring to market unique joint-marketing endeavors and exclusive offers for both company's membership bases.