Gilford Securities Adjusts DRJ Estimates

Dreams, Inc. DRJ reported Cyber Monday sales of $2.5MM versus $1.4MM in 2009, Gilford Securities reports. “After looking at the data thus far, we are going to add $5MM to our 2010 Q4 total sales at retail estimate, raising the estimate from $50MM to $55MM,” Gilford writes. “This raises our full year 2010 revenue estimate to just under $110MM. We are going to add $10MM to our 2011 total sales at retail estimate from $65MM to $75MM. This raises our full year 2011 revenue estimate to $137MM.” Dreams, Inc. currently trades at $2.8170.