Limited Brands (LTD) - Bull of the Day

Limited Brands (LTD) sustained focus on cost containment, inventory management and merchandise initiatives has kept it afloat in a sluggish retail environment, as evident from its healthy third-quarter 2010 results. Consequently, management raised its fiscal 2010 earnings outlook.

The company's Bath & Body Works segment is gaining traction, driven by a rise in store transactions, enhancement in the direct channel business and growth in new stores. Victoria's Secret Stores has been performing well, and the company is also revamping its La Senza brand. Limited Brands looks to enhance its retail footprint across the globe by expanding aggressively in Canada and other international markets.

Moreover, the company's strong liquidity poises it to drive growth and enhance return. Consequently, we upgrade our recommendation on the stock to Outperform.
 
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