Yellow Pages Market Not on the Brink of Collapse Despite Recent Bankruptcies, Simba Webinar Reveals; YP Executives Encourage Exploration of New Media Tools

STAMFORD, CT--(Marketwire - August 7, 2009) - Last week, Simba Information yellow pages senior analyst David Goddard held a conversation on the recent bankruptcy filings of two of the largest directory publishers -- Idearc Media and R.H. Donnelley. Goddard revealed to more than 100 attendees at Simba's RBOC Bankruptcies 2009 webinar on July 28 that the significant debt carried by the bankrupt publishers is what led to their financial woes and the rest of the industry is not likely to follow suit.

Tied to the release of The RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Market, the latest business brief from market research firm Simba Information, the webinar concluded that these bankruptcies are a reflection of individual decisions and not indicative of a market collapse due to revenue declines on the print side of the industry.

Joining Goddard were Frank Jules (CEO, AT&T Advertising Solutions) and Scott Pomeroy (CEO, Local Insight Media) who shared with attendees the strategies that have made their companies successful in these difficult times and the new media tools they, and other publishers, should focus on to stay out of the red.

For more information on purchasing "The RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Market," please visit www.simbainformation.com/redirect.asp?productid=2284077 or call research specialist Jason W. Fuchs at 212-807-2678. "The RBOC Bankruptcies 2009" report takes an in-depth look at the actions behind the scenes that led Idearc Media and R.H. Donnelley to bankruptcy court and projects where the two companies and the entire industry -- both independent and incumbent -- are likely to find themselves in the future.

And if you missed The RBOC Bankruptcies webinar visit http://www.simbainformation.com/pub/2402101.html to purchase your copy of the recording.

About the Speakers:

Frank Jules is president and CEO of AT&T Advertising Solutions. He is responsible for all functions of the $5 billion business. The company provides a complete suite of print and online advertising search solutions that help small and medium businesses succeed. AT&T publishes more than 1,250 directory titles in 22 states with a distribution of about 173 million copies.

Jules received a Bachelor of Liberal Arts degree from Iona College in 1978. He serves on the board of the Yellow Pages Association and the Association of Directory Marketing.

David Goddard is senior analyst/editor of the Yellow Pages Group of Simba Information, where he oversees content gathering and presentation of Simba's Yellow Pages & Directory Report and numerous related research reports. Prior to joining Simba, David worked at Eagle Publishing, a chain of daily and weekly newspapers and printing houses throughout the Northeast. At Eagle, he served as business editor and managing editor of several newspapers, and from 1988 to 1996 he was editor and publisher of the Vermont and then Connecticut operations.

Additional information can be found at www.simbainformation.com or by calling 888-29-SIMBA.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that offer key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.