Apple Reportedly Planning Self-Sufficient Cloud Infrastructure: What Is It?

Apple Inc.
AAPL
is said to be planning its own cloud infrastructure, codenamed Project McQueen, to reduce its dependence on public clouds such as Amazon Web Services (AWS) and Microsoft Azure, according to a report on VentureBeat. Apple has even acquired land in both China and Hong Kong to build out data centers, the report said. http://venturebeat.com/2016/03/17/apple-cloud-project-mcqueen/ The report noted that Apple isn't happy with the fact Amazon.com, Inc.
AMZN
's AWS is not able to very quickly load photos and videos onto users' iOS devices. Nearly all of iTunes is currently outsourced to other infrastructure, primarily Azure. VentureBeat said Project McQueen kicked off after a conversation between a Microsoft Corporation
MSFT
employee and an Apple employee. The report, citing a source, said Azure won't be able to handle the growth of Apple's workloads in the future, meaning Apple would have to pay much more in order to help Microsoft cover the cost of expanding Azure's data center infrastructure. Moreover, Apple executives believe that building out the company's own infrastructure footprint to cover its cloud computing and storage needs will pay for itself within three years, the report added.
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