Google's Cloud System May Be More Competitive Than You Think

Amazon.com, Inc. AMZN's AWS and Microsoft Corporation MSFT's Azure get most of the headlines when it comes to cloud computing these days. But a new report by Deutsche Bank's Karl Kierstead focuses on Alphabet Inc GOOGL's GCP platform.

According to Kierstead, Google has recently expressed its desire to ramp-up its GCP business, which Deutsche Bank currently sees as a distant third-place competitor in the cloud space.

In a direct comparison to AWS and Azure, Deutsche Bank found that GCP's technology is surprisingly competitive.

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“We were positively surprised by the following: nearly every check highlighted the strong technical prowess of GCP’s best-in-class infrastructure, the App Engine software development platform or PaaS is a larger portion of GCP revenues and usage than most investors think, the core Compute Engine infrastructure was hailed by customers as being close to functional parity with AWS EC2/S3, GCP’s ‘data science’ services were highly-regarded and GCP was viewed as having ‘friendlier’ pricing structure,” Kierstead explains.

In a nutshell, Deutsche Bank believes that, while AWS is a key component of the Amazon bull thesis, GCP currently plays a negligible role in the minds of most Google investors and analysts. However, Deutsche Bank believes that GCP could be one of the largest drivers of revenue growth for Google in the next several years.

The firm has buy ratings on Google, Microsoft and Amazon, but names Google its top large-cap Internet stock.