ValueVision Media Hits 52-Week High After Piper Jaffray Initiates Coverage (VVTV)

Shares of ValueVision Media, Inc.

are trading up 11.8% at $6.99 per share during the Thursday afternoon trading session. The stock began to climb after Piper Jaffray initiated coverage of the company with a rating of Buy. The day's trading range for shares of ValueVision Media, Inc has been between $6.16 and a 52-week high of $7.04 per share. Analysts covering ValueVision Media, Inc. (

)stock give it a consensus price target of $6.50 per share. Trading volume for ValueVision Media, Inc has been heavy, with 953,000 shares having been traded today, already far above the daily average volume of 337,000 shares. ValueVision Media, Inc is an interactive retailer reaching customers via TV, online and mobile, utilizing the ShopNBC brand. Read more