Amazon Exclusives Launches The Mark Cuban Collection Of Hot Products

Amazon.com, Inc. AMZN disclosed the launch of The Mark Cuban Collection on Amazon Exclusives, giving customers direct access to innovative new products from popular up-and-coming brands. According to the online retail firm, the Mark Cuban Collection launch came up with over 100 items that many customers will recognize from being featured on the TV program Shark Tank.

Amazon said that to start, The Mark Cuban Collection features about 20 brands. That included Tower Paddleboards, Slyde Handboards, Power Practical, Bottle Breacher, and many more.

The company's Category Leader for Amazon Exclusives, Kyle Walker, said, "At Amazon Exclusives, customers can easily find new brands that have chosen to quickly bring their hot items directly to Amazon. Many of the items in The Mark Cuban Collection have created a buzz on TV and built customer demand before they are even available. We want to give customers access to these must-have new items."

The online retailer said after it launched Amazon Exclusives store last year, selection has grown to about 20,000 items with over 60 items having reached category Best Seller status across several Amazon categories. The company indicated that its Amazon Exclusives now features over 300 innovative brands, adding hundreds of unique new items every month.

Amazon said that on average since the beginning of the year, Amazon Exclusives sales witnessed a growth of over 15 percent a month. Sales from the Amazon Exclusives store topped $50 million last year.

In the pre-market on Wednesday, the stock traded 0.5 percent down.