Piper Previews E3: Conference Is Potential Catalyst For Gaming Group, Electronic Arts Likely Frontrunner

Expectations For This Year

The analyst believes Activision and Take-Two Interactive would take a backseat to EA, which will be showcasing its highly anticipated games "Battlefield 1" and "Titanfall 2," "along with a potential announcement of a completely new IP that will likely ship in FY18."

Related Link: Pacific Crest Previews E3: "Activision Continues To Be Our Best Idea"

"Gamestop could also benefit from discussion around new hardware (Sony's PS4.5, & Virtual Reality, and Nintendo's NX), given hardware purchases tend to drive gamers into retail stores," said Olson. As for Activision and Take-Two, the Piper Jaffray analyst thought the companies would not have any material new tittle announcements.

At Time Of Writing...

• Activision was down 0.73 percent at $37.85.
• Electronic Arts was down 1.06 percent at $76.43.
• GameStop was down 0.91 percent at $28.20.
Take-Two Interactive was down 1.88 percent at $39.12.