Pokémon Go's Release Affected Nintendo Shares More Than Its Last Three Consoles

Nintendo Co., Ltd (ADR) NTDOY shares were up 34 percent after Pokémon Go was released. Never before has the market ascribed so much potential value to a release by the Japanese video-game maker as it has with Nintendo’s foray into smartphone gaming.

For example:

• Wii U - Nintendo shares rose just 1 percent the day after its release
• Wii - Shares closed 0.7 percent lower
• Gamecube - Shares rose 3.6 percent

And lest it be thought that other consoles have rivaled the Poke-impact of Pokemon Go:

• Microsoft Corporation MSFT shares rose a paltry 0.4 percent after the Xbox One hit shelves.
• Sony Corp SNE shares dipped 0.8 percent following the release of Playstation 4.

Nintendo shares were up another 10 percent at $36.85 mid-day Monday at $36.85.