K-Swiss and FORM Athletics Sign Endorsement Deal With MMA Fighter Jon 'Bones' Jones

K-Swiss KSWS has announced a multi-year endorsement with Mixed Martial Arts fighter Jon "Bones" Jones for both the K-Swiss and FORM Athletics brands. Under the terms of the deal, K-Swiss will add Jones to its stable of performance training footwear ambassadors, and FORM Athletics, a wholly-owned subsidiary of K-Swiss, will expand its current relationship with Jones for both lifestyle and performance apparel. Jones' first official appearance under the new deal will be the highly anticipated UFC 126 Silva Belfort on February 5, 2011 at Mandalay Bay Events Center in Las Vegas as he faces undefeated fighter, Ryan Bader.