China Intelligent Lighting and Electronics, Inc. CIL today announced that it has signed contracts with distributors to open more than 300 exclusive distribution outlets in China in 2011. The agreements are part of CIL's strategic promotional marketing campaign, whereby distributors agree to two-year contracts that grant them the right to sell CIL's Hyundai and CINLE lighting products exclusively in outlets branded with the Hyundai and CINLE names.
The Company will invest RMB50,000 (approximately US$7,600) in each store, RMB15 million (approximately US$2.3 million) in total, to assist the distributors to furnish the outlets according to the Company's branding awareness objectives and guidelines; the decoration standards will remain consistent throughout the network of outlets. With the addition of these 300 distribution outlets, CIL will have 2,500 distribution outlets across 30 provinces and cities in China.
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