Nintendo Is Soaring After Mario Joins The Apple App Store

Nintendo Co., Ltd (ADR) NTDOY shares are soaring Wednesday afternoon. The stock's ADRs are getting an Apple Inc. AAPL boost.

Nintendo will be bringing the Mario series to Apple's App Store with the new "Super Mario Run" game.

It's been a crazy summer for Nintendo. The stock gained about 70 percent back in early July when Pokemon Go was all the rage. However, after hitting an all-time high of $37.37, it plummeted within a couple weeks after the company admitted that the game has a limited impact on Nintendo's bottom line.

Related Link: Will Pokémon Go Be An 'Enduring' Success?

Later in the event, Apple announced that Pokemon Go will come to the Apple Watch. Pokemon GO Plus will be integrated into the Apple system.

Shares of Nintendo's ADRs recently traded at $35.60, up 26 percent on the day.