GoPro Going On A Run Ahead Of Critical Holiday Season

GoPro Inc GPRO’s resurgence has continued Friday, as the stock tacked on another 7 percent gain to its recent run. After Friday morning’s move, the stock is now up more than 20 percent since Tuesday’s close.

What is behind GoPro’s recent run? With the holiday season just around the corner, the market seems to be pricing in a big fourth quarter for GoPro’s Karma drone.

After GoPro held an investor day on Monday, several Wall Street firms have weighed in on the stock. GoPro launched its Karma drone, it announced a brand new subscription software service and it unveiled its new line of HERO5 camera products.

Following the event, Goldman Sachs analyst Simona Jankowski $277 million in drone revenue for GoPro in fiscal 2017.

Related Link: GoPro's Karma Implications: Goldman Sachs Sees $277 Million In Drone Revenues Next Year

Detwiler Fenton's Alex Arnold remains cautious on the stock ahead of the holiday season. Arnold believes GoPro is “desperately seeking a growth catalyst,” and its drone business may not even be enough to offset its declining camera business.

Wedbush analyst Michael Pachter voiced another concern about the Karma this week. The Karma’s reported battery life is only 18 minutes, which Pachter said “makes me wonder if I want one.”

Clearly the market is optimistic about the Karma and GoPro’s other new products and services. This year’s holiday season could be make-or-break for GoPro, and investors will know whether they were right or wrong about the stock in a matter of months.