Kraft Earnings Don't Excite, but Yield Remains Attractive

Kraft Foods

didn't exactly report an exciting quarter. Nevertheless, it is the type of stock that many hold for the long term; it doesn't necessarily force one to put a lot of weight on any single three-month period. It's a story of brands, a thesis based on consumers and supermarket shelves. The future cash flows derived from these elements is what drives an investor to buy this company. There's nothing wrong with keeping tabs on the business, though. According to the Associated Press, Kraft made, on an adjusted basis (the Cadbury purchase was involved in the adjustment process), 46 cents per share in the fourth quarter. This was a penny less than a year ago. The consensus estimate was for net income to come in at 46 cents per share. Yes, management failed to rise above the projection.

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