Goldman Sachs' dotCommerce Update (RL, M, LULU)

Goldman Sachs is out with a research report this morning, where it takes a look at recent trends in the eCommerce space and what it means for stocks in its coverage space. GS's Ninth Annual Internet Usage Survey illustrated that the dotCommerce disruption is well under way. According to the survey, average spend per US shopper increased 9%. Goldman's Internet team has also raised its forecasts and now expects global ecommerce sales to top $2.5 trillion with nearly 10% penetration by 2020. The analysts added that the dotCommerce launch cited that growth required higher levels of spend and that those that lagged risked losing. They found multi-channel retailers were investing in technology at only one tenth the rate of Amazon. The analysts highlighted Ralph Lauren RL, Macy's M, Kohl's KSS, Nordstrom's JWN, and Lululemon Athletica LULU as dotCommerce leaders, as they are all investing resources to improve their ecommerce operations in a rapidly growing online category.