The Coca-Cola Company and NBA Expand Global Marketing Partnership

The National Basketball Association (NBA) and The Coca-Cola Company KO today announced a new multiyear extension of their longstanding global marketing partnership. The continuing association will showcase Sprite through exclusive programs designed to connect with the league's young and passionate fan-base on a global basis. The Coca-Cola Company, an NBA marketing partner since 1986, has used the partnership to promote several different brands in its diverse beverage portfolio. In 2011, for the first time Sprite will be the lead brand to be associated with the NBA around the world. Sprite, the world's leading lemon-lime sparkling beverage, has been the Official Soft Drink of the NBA in the U.S. since 1994.