Alibaba Group Holding Ltd BABA smashed records with its Singles’ Day on 11/11, making it now the world’s largest online shopping event and substantively bigger than Black Friday.
Following the massively success event, Alibaba released some valuable data highlighting the most popular U.S. brands in China.
5 Most Popular U.S. Brands In China
1. Apple Inc.AAPL: It's no surprise that the world's biggest company would be the most popular U.S. brand in the world's most populous country. Apple has placed an increased focus on
emerging markets, particularly China and India, to grow its business. In the fourth quarter, Apple saw an 84 percent net sales increase year-over-year in China. In fiscal 2016, Apple did $48.4 billion in sales in Greater China, making up 22 percent of the company’s net sales.
2. Nike Inc NKE has had a long history of popularity in China, with the country's well-noted enthusiasm for sneakers. In the first quarter, Nike generating $1.02 billion in sales in Greater China, a solid 15 percent increase year-over-year. Footwear represents nearly 70 percent of sales with $710 million in revenue coming from shoe sales.
3. New Balance: The privately held company has been seeing significant backlash after becoming the
first sneaker company to publicly endorse Donald Trump. With New Balance still holding the third most popular U.S. brand spot in China, Chinese consumers clearly have an affinity for U.S. shoe brands.
4. Playboy: While No. 4 may come as a surprise, iconic Playboy magazine has placed an increased focus on China after doing away with its nude centerfolds earlier this year. The reason? A renewed focus on China where pornography is strictly illegal. Playboy Enterprises generates approximately
40 percent of its revenue in China from licensing its logo to everything from fragrances to luggage.
5. Skechers USA Inc SKX rounds out the top five U.S. brands in China, where the shoe company saw triple digit sales growth in 2015. Most of the company’s products are made in China and Skechers has put an increased focus on China where it sees it being a potential
$1 billion+ market in the next four to five years.
