Why Unilever Could Bid for Colgate and Why Now

Unilever

aims to double its revenue within a decade, and Colgate-Palmolive

might help it get there. Under current CEO, Paul Polman, the consumer giant has been on an acquisition spree with the recent acquisitions of Sara Lee's European shower gel and detergents business and of Alberto Culver, which added premium hair care brands TRESemme and Nexxus to its portfolio of leading hair care brands Dove and Sunsilk. Unilever is the second largest consumer goods company in the world after Procter & Gamble

and sells everything from soap and deodorant to salad dressing and ice cream, pitting it against other consumer companies like Kimberly Clark

and Colgate-Palmolive.

.