Ford CFO Wants Less Incentives In Europe (F)

Ford Motor Co's F CFO Lewis Booth wants the other automakers in the European market to end irrational and excessive incentives, to provide a more rational market. "We'd like to see a more rational marketplace," Chief Financial Officer Lewis Booth told reporters on Monday. "People are incentivizing cars so heavily it's not a long-term rational strategy. We'd like to see the European market stabilize." Booth made these comments at an event to unveil a hatchback for the European market, named the B-Max. The car will come to market next year. Booth has reiterated comments made from Dearborn that the company will not "chase market share" in Europe, by using high incentives to spur sales. Ford' marketshare in Europe was around 8.3% as of the end of last year. At last check, shares of Ford were down 7 cents to $15.00, a loss of 0.5%.