Options Brief: Lorillard, Inc. (LO)

Shares of Lorillard, Inc. LO are higher on the session by 2.49%, trading at $78.68. Overall put volume is now running at 5.49x the daily average, with 13% of all puts traded being purchases on the offer. 23,317 contracts have traded on the session so far. Lorillard, Inc. is a manufacturer of cigarettes in the United States. Newport is the company's menthol flavored premium cigarette brand. As of December 31, 2009, the Newport brand accounted for approximately 91.5% of the company's sales revenue.