Coca-Cola Smoked After Q4 Report

The Coca-Cola Co KO shares are trading lower by $0.90 (2.1 percent) at $41.12 in Thursday's session.

Despite a decent Q4 report that came inline for EPS and beat by $27 million on sales, the Street is focusing on its FY 2017 Adjusted EPS, which will be down 1-4 percent year-over-year.

After a lower open, it managed a $0.16 bounce to $41.68, which was just shy of the lower-end of Wednesday's range ($41.84), before continuing its move lower. Within 16 minutes, the issue swooned to $40.72 before staging a rebounding back into $41 handle.

That low coincides with a series of five lows between $40.69 and $40.86 between January 10 and January 17.