Snap made its IPO official in February and comes at a bit of an inconvenient time. Shares of its social media peer Facebook Inc FB are trading within striking distance of its all-time highs of $135.49 while shares of rival Twitter Inc TWTR plummeted after the company reported its alarming fourth-quarter results.
Related Link: More Money, More Problems? Snapchat's Losses Have Widened As Its Sales Have Grown
Snap's IPO also comes at a time when some analysts are suggesting that the social media fad has peaked.
Nevertheless, Snap is proceeding with its offering and made the following pieces of information public:
- Shares will be priced between $14 and $16 per share.
- Snap is valued at $19.5 billion to $22.2 billion.
- Shares will be listed on the New York Stock Exchange under the ticket "SNAP."
- Snap is offering 200 million Class-A common stock.
- Snap could offer up to 230 million shares if its underwriters exercise the option to purchase an incremental 30 million shares.
- Snap estimates the proceeds from the IPO will be $2.1 billion to $2.3 billion if shares are priced at $15.
- At $16 per share, Snap could raise up to $3.6 billion.
- Snap will use the proceeds for general corporate purposes, including working capital, operating expenses and capital expenditures.
- Snap added it could use a portion of the net proceeds to acquire a complementary business, products, services or technologies.
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