Bulls Shopping at Bebe Stores, Inc. (BEBE)

Shares of bebe stores, Inc. BEBE are higher on the session by 0.18%, currently trading at $5.60. The stock has been moving largely lower over the past six months and is currently trading below the 50-day and 200-day moving averages.

Options traders are buying calls on the name today. A short while ago the March 2011 $6.00 call was purchased 2,128 times, on the offer, for $0.08 on open interest of 697 contracts. This signals new positioning on the name.

Overall call volume is now running at 60.80x the daily average with 97% of all calls traded being purchases on the offer.

Bebe stores, Inc. designs, develops, and produces a line of contemporary women's apparel and accessories. The company's product offering includes a range of separates, tops, dresses, active wear and accessories in the lifestyle categories, such as career, evening, casual and active.