Gilford Reiterating Buy On Dreams Inc. (DRJ)

Gilford Securities is reiterating its Buy rating on shares of Dreams Inc. DRJ and $3.16 price target on shares.

In a note to investors, Gilford writes, "If there is any significant concentration risk in DRJ's business plan, it is the high percentage of sales that come from NFL-related products. In their presentation management estimated that 30-40% of revenue is derived from NFL-related products. Thus the threat of a strike/lockout/work stoppage that would shorten or eliminate the 2011 NFL season would have a material impact on DRJ's revenues and earnings."

Shares of DRJ is down 2 cents to $2.35.