Priceline.com Up More Than $7 (PCLN)

priceline.com Incorporated PCLN shares continue to skyrocket, and are up another $7.61 to $491.10, a gain of 1.6%. Shares are nearing the $500 mark, and it looks like it's a matter of when, not if, that it will reach the milestone. priceline.com Incorporated operates as an online travel company principally in the United States, Europe, and Asia. It provides various travel services, including airline tickets, hotel rooms, car rentals, vacation packages, cruises, and reservations.