Piper Jaffray Overweight On Amazon.com, Inc. (AMZN)

Piper Jaffray has an Overweight rating and a $200 price target on shares of Amazon.com, Inc. AMZN. In a note to clients, Piper Jaffray writes, "Piper Jaffray recently conducted a survey surrounding the impact on consumers of incorporating social aspects (user-generated reviews and ratings) into eCommerce sites. Key findings from the survey are (1) that 86% of online shoppers would buy more from a website that offers strong user-generated ratings & reviews vs. a website that doesn't, and (2) Amazon was the leader, with 138/175 online shoppers surveyed saying it had the highest-quality Ratings & Reviews experience. We believe this is a competitive advantage for Amazon, which will lead to sustained 20%-plus revenue growth over the next 3-5 years, as well as an outperforming stock. We maintain our Overweight rating and $200 price target on AMZN shares." Shares of AMZN gained 71 cents yesterday to close at $180.13, a gain of 0.4%.