Deutsche Bank Reiterates Buy On Arbitron (ARB)

Deutsche Bank has a Buy rating and a $46 price target on shares of Arbitron Inc. ARB. In a note to clients, Deutsche Bank writes, "Last week Triton Digital's streaming audio division (fmr. Ando Media) received accreditation by the Media Ratings Council (MRC) for its Webcast Metrics service, which measures online streaming tune-in in real time, and converts the data into traditional audience measurement metrics for the internet radio market. According to our contacts, Ando Media has already established itself as the industry standard for measuring online radio, and its data is the primary metric used by broadcasters and media buyers to negotiate advertising on a CPM basis on streaming audio websites. It is logical to presume that MRC accreditation further validates Ando's position in the internet radio market, just as last weeks accreditation of the Portable People Meter service in 11 additional markets did so for Arbitron in terrestrial radio." Shares of ARB lost 84 cents on Friday to close at $37.94, a loss of 2.2%.