Elf Labs

Elf Labs owns 100+ trademarks and 400+ international copyrights, including rights to Cinderella, Snow White, Rapunzel, Sleeping Beauty, and the Little Mermaid. For Disney, princesses like these have generated over $46.4b in revenue alone. It’s a huge $2T entertainment and licensing market opportunity for Elf Labs—they’re already signing global licensing deals with major players. But the real story is their patented technology. Elf Labs is combining AR, VR, and AI to bring these characters to life like never before.

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