Is Apple Holding Back On Vision Pro Storage Variants? Mark Gurman Thinks So

Zinger Key Points

Mark Gurman raises doubts over Apple's mixed reality headset Vision Pro only offering a single 256GB variant.
Apple's silence on additional storage options for Vision Pro sparks speculation ahead of its February launch.
The competition heats up in the mixed reality space as Sony unveils its own headset, challenging Apple and Meta.
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Renowned tech analyst Mark Gurman has expressed skepticism about Apple Inc. AAPL not revealing multiple storage options for its mixed reality headset, Vision Pro.

What Happened: Gurman, in a series of tweets on Thursday, voiced his uncertainty about the existence of multiple storage capacities for the Vision Pro.

He stated, “Given how limited supply will be initially – without any prior knowledge on which capacities people will want – it will be challenging to have multiple tiers.”

To me, multiple storage capacities for the first Vision Pro seems far-fetched. Given how limited supply will be initially – without any prior knowledge on which capacities people will want – it will be challenging to have multiple tiers. We'll see. https://t.co/WXFfzKdPpH
— Mark Gurman (@markgurman) January 10, 2024

He further pointed out the peculiarity of Apple’s decision to only disclose a 256GB variant of the Vision Pro. Gurman proposed possible explanations, including the absence of other variants, a desire to avoid backlash over pricing, or a delayed launch of additional capacities.

Why It Matters: This development comes in the backdrop of a virtual reality showdown between Apple’s Vision Pro and Meta Platforms‘ META Quest 3. The Vision Pro, with its visionOS, promises a blend of digital and physical worlds, bringing a new level of immersion and connectivity.

Competition is also building up with Sony Corp. SONY showcasing a mixed reality headset at the Consumer Electronics Show 2024.

With the Vision Pro set to hit stores in February, the lack of information on storage variants adds a layer of intrigue to Apple’s new product launch.

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This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Image via IIIARKED on Shutterstock

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