Video: Zack Darling Explains How To Use Data And Research To Create Differentiated Cannabis Marketing

“There’s a brand brawl coming to the cannabis industry," says Zack Darling, CEO at cannabis-focused creative agency The Hybrid Creative.

Darling reveals how cannabis marketing is coming into its own - even with imposed restrictions, driven by data, research and the need for differentiation and authenticity when starting a brand.

This video was originally posted on Green Flower.

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