A while back we took a look at a few big name stocks that were surprisingly underrepresented in the world of ETFs. All were hard to explain and two in particular, BHP Billiton BHP and Caterplillar CAT, were outright surprises given that they're the largest companies in their respective industries and carry massive market caps.
Well we're at it again. Hunting for stocks that should be better represented in the ETF universe that is and once again we've turned up a list chock full of familiar and surprising names. In no particular order.
Netflix NFLX
If anyone is ever going to blame volatility in this stock on ETFs, they had better think twice. Only the First Trust ISE Cloud Computing Index Fund SKYY and the First Trust Dow Jones Internet Index Fund FDN hold somewhat noteworthy allocations to Netflix and COMBINED these two ETFs offer just 10% exposure to the stock.
Baidu BIDU
Considering its the largest search engine company in the world's largest Internet market, Baidu is conspicuous by its absence from a lot of China-specific ETFs. Only rival funds, the Global X NASDAQ China Technology ETF QQQC and the Guggenheim China Technology ETF CQQQ make any effort to give decent exposure to Baidu.
Colgate-Palmolive CL
A lot of ETFs feature Colgate-Palmolive, over 70 in fact, but considering this is a $44 billion company, it's not well represented in the ETF universe. The Consumer Staples Select Sector SPDR XLP and the rival Vanguard Consumer Staples ETF VDC try, but not in impressive fashion.
Las Vegas Sands LVS
And we're going to add rival Wynn Resorts WYNN to this list as well. These are two of the leading casino stocks in the world with combined market values of over $52 billion. Good luck finding an ETF that cares about them beyond the Market Vectors Gaming ETF BJK.
Ecopetrol EC
Finding exposure to Brazil's Petrobras PBR in ETFs isn't hard, but as has been noted Petrobras is far from the best South American oil stock. That honor, at least over the past few years, could be bestowed upon Ecopetrol EC, Colombia's state-run oil company. Despite a market cap over $100 billion, only the Global X FTSE Colombia 20 ETF GXG and the rival Market Vectors Colombia ETF COLX seem to care about Ecopetrol.
There are plenty of international energy ETFs on the market and a few, such as the EGShares Energy GEMS ETF OGEM, focus on emerging markets but finding decent Ecopetrol exposure among this group is a futile endeavor.
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