NYSE Euronext CEO Duncan Niederauer Amped For Twitter's IPO

NYSE Euronext CEO and director Duncan Niederauer appeared on CNBC Tuesday to discuss his excitement over Twitter's highly anticipated IPO on Thursday. "I view this as just the latest in a series of wins we've had in the tech sector," said Niederauer. "Whether it's LinkedIn LNKD, Pandora P, Yelp YELP, you go back to Salesforce CRM, Workday WDAY, NetsSuite N. I think we've proven to the clients in that industry we're a better partner, and now it's up to us to execute, cause Thursday is all about Twitter and the investors, it's not about us." According to Niederauer, the daily assets that they bring to the table for Twitter are part of the deal, saying that they've already made the investment in the company, and now it's about mobilization, and potentially marketing help in the future. "This is a tech platform. It's a co-branding platform, and it's a media platform all built in, and really nobody else has that. So, if that's a lot of what we give, the fact is it's all here already," said Niederauer. Related: Pros See Twitter's Momentum Prior To IPO "I think what we talk about a lot with my team is understand what the customer's trying to accomplish, understand how you can help 'em, and find ways to be their partner. We think we sit on top of the biggest B-to-B network in the world here, and it's our job to mobilize that for companies like Twitter or anybody else to see if we can put it to work for them." Niederauer is optimistic that Twitter's IPO is an opportunity to make retail investors more active in the sock market again. He said that despite strong equities, which many retail investors have missed out on, there haven't been enough reasons for retail investors to be confident. Jason Cunningham had no position with the mentioned entities while writing this article. Visit Jason on Twitter at @JasonCunningham and @Benzinga.