EXCLUSIVE: How Strong Brands Can Help Cannabis Companies Expand Their Real Estate Footprint

An Essential Relationship

Newlake Capital Partners CEO Anthony Coniglio explained the sale-leaseback process. Real estate is a critical component that allows companies to replicate their infrastructure in other states, he explained. The quality of a brand can indicate the quality of the company and the likelihood that it will remain in place for 15 to 20 years.

See Also: Trump Insinuates 'Engineered' Weed And Trans Depression Are Responsible For Violence

Zoned Properties CEO Bryan McLaren views the relationship between brands and cannabis companies as essential to their investment thesis for the hard assets. It helps to reduce investment risks and makes it easier to convince local communities of the benefits of cannabis, ultimately increasing the likelihood of getting approvals for new developments, he explained.

Fernway CEO David Van Villerbergen stressed the need for a durable business model that can adapt to potential regulatory changes. While the focus remains on identifying attractive state opportunities and finding great partners, the company anticipates a large shift in strategic focus if interstate commerce regulations were to come about.

Strong Brands Are An Asset

Don Buckman, CMO of Global Cannabis Holdings and Revenant MJ, says intellectual property is a factor when considering licensing deals and expanding to new markets. He suggests using infrastructure partners to verify data and determine if a brand is worth crossing state lines or becoming a global brand.

Despite the uncertainty surrounding the possibility of interstate commerce regulations, experts agree that a strong brand is crucial to success in the cannabis industry. It provides a level of standardization across global markets and reduces investment risks.

Additionally, it can make it easier to convince local communities of the benefits of cannabis, ultimately increasing the likelihood of getting approvals for new developments.

See Also: Marjorie Taylor Greene Makes Unsubstantiated Claims Of Marijuana 'Zombies' In NYC

Photo by Tierra Mallorca on Unsplash.