From CBN, CBG To THCV: Consumer-Centric Brands Embrace Rare Cannabinoids For Differentiation

At the last Benzinga Cannabis Capital Conference, industry experts discussed the rising demand for rare cannabinoids, which are lesser-known compounds found in the cannabis plant known for their unique therapeutic properties.

Panelists Jerry Griffin VP of Sales & Marketing from BayMedica and James Stephens CEO of Sinful Beverages, led by Benzinga cannabis editor Maureen Meehan, explored this emerging trend in the cannabis industry.

Rare Cannabinoids: A Booming Market

Griffin highlighted the substantial surge in demand for rare cannabinoids like CBC, THCV, CBN, CBD and CBG.

Factors driving this trend include consumer education, product differentiation, cost-effective innovation and the involvement of major brands in minor cannabinoids.

Rare cannabinoids offer a pathway to maintaining profit margins as the THC market commoditizes.

The Role of Rare Cannabinoids in Consumer-Centric Brands

Stephens emphasized the significance of rare cannabinoids in consumer-centric products. With many markets capping THC content at 100 milligrams, rare cannabinoids allow brands to modulate and diversify product effects, offering unique value and maintaining competitive pricing.

Products containing rare cannabinoids, like CBN, can command higher prices due to their distinctive effects.

Rare Cannabinoids for Added Value

Brands are increasingly turning to rare cannabinoids to modulate and diversify their product offerings, maintaining competitive pricing and safeguarding profit margins.

By incorporating rare cannabinoids like CBN, THCV and CBG, companies are discovering new avenues to add value and differentiation to their consumer products.

Purity, Consistency And The Future Of Rare Cannabinoids

The panelists underscored the importance of supply chain purity and consistency in delivering standardized and reliable brand experiences. They envisioned rare cannabinoids becoming ubiquitous in a variety of consumer products, from medicine cabinets to pantries, playing a pivotal role in expanding the cannabis industry in the coming years, offering alternative experiences in wellness, weight loss, pain management, and more.

Photo by Logan Moreno Gutierrez on Unsplash