Rolling Into 4/20: What's On Your Wishlist? Spark Sales & Delight With Our Curated Cannabis Market Picks

As the calendar flips to April, the anticipation for the 4/20 festivities begins to build, marking a day that has transcended its underground roots to become a significant event in the cannabis industry.

According to data from retail service provider Treez, the lead-up to April 20th sees a remarkable surge in customer traffic to dispensaries, with last year witnessing a staggering 123% increase in shopper numbers compared to an average day.

The adoption of cashless payments surged by 65%, underscoring a shift towards modern purchasing habits. With 420 falling on a weekend for the first time since 2019, predictions suggest an even more substantial influx of consumers, potentially 2.5 times the norm, ready to explore the discounts and innovations the market has to offer.

Interested in the latest developments in the industry? Stay abreast at the upcoming Benzinga Cannabis Capital Conference in Florida on April 16-17. The two-day event at The Diplomat Beach Resort is a chance for entrepreneurs, both large and small, to network, learn, and grow. Get your tickets now on bzcannabis.com – Prices will increase very soon! 

Strategic Promotions: Crafting a Sophisticated 420 Shopping Experience

Retailers are advised against excessive discounting, instead focusing on targeted promotions to maximize profit while enticing both new and loyal customers.

This strategic approach, coupled with an increased emphasis on online ordering and loyalty programs, sets the stage for a 420 that promises record-breaking sales and an evolved shopping experience reflective of the growing sophistication of the cannabis market.

The Pleasure Of Gifting: Curated Cannabis Delights

This year, the excitement is palpable, with Tilray Brands TLRY leading the charge with a plethora of new products across its esteemed brands, including GOOD SUPPLY, REDECAN and BROKEN COAST, among others.

For those seeking to impress the cannabis connoisseurs in their lives, Redecan's Space Age Cake and Good Supply's Melon Dream offer unique profiles for an elevated experience. Meanwhile, beverage enthusiasts will find delight in XMG+'s non-carbonated Banana Brain-Freeze and Solei's Cold Brews, promising a refreshing twist to cannabis consumption.

For the social butterflies and the on-the-go types, Breez's Extra Strength Cannabis Tablets offer a discreet yet potent option, perfect for any 420 celebrations.

For those who appreciate top-quality concentrates, Crispy Commission Concentrates and Joyibles Joy Bombs stand out.

Crispy Commission offers Massachusetts' leading limited-edition waxes, hailed as 2023's top cannabis product by data firm BDSA, with a variety of textures like live batter and cured crumble. Joyibles brings a micro-dosing delight with their candy-coated fruit chews, perfect for any preference.

And let's not overlook the aficionados of potent flavors, served by Dr. Dabber's cutting-edge vaporizers.

Dr. Dabber Has The Stuff

Dr. Dabber's Switch stands out with its induction heating technology, moving away from traditional methods to offer rapid heating times of under 10 seconds depending on the temperature setting. This device caters to a wide range of cannabis products, from flowers to concentrates, with 25 heat settings and a self-cleaning mode. The Switch's battery life supports over 100 uses on a single charge.

In contrast, the Boost Evo focuses on precision temperature control, integrating a patented temperature control sensor directly into the heating element. This innovation ensures consistent experiences by eliminating variance in flavor, a key consideration for concentrate enthusiasts. The device features six heat settings, developed based on extensive user feedback. It emphasizes purity with its quartz-to-glass vapor pathway for a genuine dabbing experience.

The XS, in collaboration with the Khalifa Kush brand, showcases a unique thermo-chromatic technology where the device changes color with heat. This model also includes a matching color-changing bag, enhancing its appeal as a collector's item.

Each of these products not only caters to the diverse preferences of cannabis users but also reflects the evolving landscape of cannabis culture and technology.

Interested in the latest developments in the industry? Stay abreast at the upcoming Benzinga Cannabis Capital Conference in Florida on April 16-17. The two-day event at The Diplomat Beach Resort is a chance for entrepreneurs, both large and small, to network, learn, and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon! 

Photo: AI-Generated Image.