Million Dollar Mistake? Perfectionist Chef Rejects Big Bucks On Shark Tank

Heather Kelly, the founder of Heather’s Choice, an outdoor adventure meal company, recently missed out on a significant deal on the popular reality show “Shark Tank” due to her unwillingness to compromise on her business model.

CNBC reported on Wednesday that Kelly, the 36-year-old founder of Heather’s Choice, appeared on a recent episode of Shark Tank. Despite her company’s impressive growth, she could not secure a deal with the show’s investors.

Kelly’s company, which offers lightweight, packable meals and ready-to-eat snacks, had a revenue of over a million dollars in 2022, indicating a promising future. However, the business was not yet profitable, primarily due to the high costs of manufacturing and shipping from Alaska, where it is based.

Despite this, Kelly sought a $250,000 investment in exchange for a 10% stake in her company to scale up her snack production. However, the investors suggested that she focus on marketing her meals to a wider audience, which Kelly hesitated to do.

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Ultimately, the investors declined to invest, citing Kelly’s unwillingness to expand her consumer base as a hindrance to the company’s growth. Kelly later admitted that her perfectionist tendencies had held her back, but she has since taken some of the judges’ advice to heart.

However, despite the setback on Shark Tank, Kelly seems to be addressing this issue. Heather’s Choice plans to broaden its consumer base and relocate to Oregon, where it will have a larger manufacturing facility. Kelly is willing to find creative solutions while maintaining her commitment to quality.

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