DeSantis Takes On 'Woke' Beer Brand During 2024 Election Campaign: 'I'll Serve You Anything Except Bud Light'

The 2024 election could see candidates showing support for different business sectors and companies. One company that isn’t getting any love from Republican presidential candidate Ron DeSantis is Bud Light.

What Happened: The Florida governor is among the candidates vying for the GOP presidential nomination in the 2024 election.

During a campaign stop in Nevada, he took aim at one of the most controversial brands in 2023.

“Just so you know, I’ll serve you anything except Bud Light,” DeSantis said while playing host bartender duties.

DeSantis appeared at the Veterans of Foreign Wars Post 9211 bar, located in Reno, Nevada. The comments about Bud Light drew laughs from the crowd, according to the New York Post.

The presidential hopeful shared drinks with patrons and was seen drinking an unnamed draft beer during his time at the VFW. DeSantis served “on the house” drinks to those at the VFW as well.

This was the first trip to Nevada by DeSantis since announcing his 2024 presidential campaign.

Related Link: Mark Cuban Navigates The Woke Whirlwind, Are Bud Light, Target Playing Their Cards Right? 

Why It’s Important: Controversy surrounding Bud Light has impacted the sales of the top-selling beer. It was recently announced that Modelo overtook Bud Light as the top-selling beer brand in the United States.

Modelo Especial had an 8.4% market share of the U.S. retail store beer sales in May, beating out the 7.3% from Bud Light. Since 2001, Bud Light had been the top-selling beer in the U.S. and held a 10.3% market share in late January 2023.

Bud Light, which is owned by Anheuser-Busch InBev BUD, sparked backlash with its collaboration with trans activist Dylan Mulvaney, who announced a partnership with the beer brand on social media.

Calls for boycotts of Bud Light and other Anheuser-Busch InBev brands have risen by celebrities and beer drinkers as they see the inclusion of Mulvaney as part of “woke culture.”

Bud Light sales fell a reported 23.9% in the month of May. Sales continue to fall according to reports and could put further pressure on Anheuser-Busch InBev shares.

BUD Price Action: Shares of Anheuser-Busch InBev trade at $56.39 versus a 52-week trading range of $44.51 to $67.09. Shares are down 6% year-to-date in 2023.

Read Next: DeSantis Blocks Ford, General Motors From DTC Sales In Florida, Tesla Is Okay Though

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