Watch The Rejected Medical Marijuana Super Bowl Commercial: 'Cannabis Has Given Me My Life Back'

CBS Corporation CBS has rejected a pro-cannabis legalization TV ad that Acreage Holdings ACRZF, a cannabis company that counts former House Speaker John Boehner and former Massachusetts Gov. Bill Weld among its advisors, intended to run during the Super Bowl.

CBS told Acreage's the company “will not be accepting any ads for medical marijuana at this time," according to an Acreage spokesperson.

A CBS spokesperson said marijuana-related ads do not meet the broadcaster's standards, according to USA Today.

Check out the ad in the video below, which Acreage wanted to run during Super Bowl LIII on Feb. 3:

The PSA begins with a young man, Austin, who is suffering a seizure. “Austin would have dozens to hundreds of seizures every single day. None of the prescriptions would work,” says his mother, Amy Bourlon-Hilterban of Florence, Colorado. “One pill almost killed our son.”

The spot then moves on to Greg Kazmierczak, who says he used opioids for 15 years to treat his pain after a surgery, and to Ryan Miller, a military veteran who says he dealt with extreme pain after a leg amputation.

Bourlon-Hilterban says "medical cannabis saved Austin’s life," followed by a few other testimonials about the medical potential of cannabis. “It’s not just unfair. It’s cruel,” she says, before the PSA concludes with a message for viewers to call their elected representatives to advocate for change.

Medical marijuana is legalized in 30 U.S. states.

Related Links:

Multistate Operators Respond To Changing Cannabis Market

The Most Loved And Hated Super Bowl LII Commercials: Pepsi Steals The Show, Diet Coke Falls Flat

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: CannabisNewsSportsTop StoriesMarketsMediaGeneraladvertisingmarijuanamedical marijuanapotRecreational MarijuanaSuper Bowlusa today
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Cannabis is evolving – don’t get left behind!

Curious about what’s next for the industry and how to leverage California’s unique market?

Join top executives, policymakers, and investors at the Benzinga Cannabis Market Spotlight in Anaheim, CA, at the House of Blues on November 12. Dive deep into the latest strategies, investment trends, and brand insights that are shaping the future of cannabis!

Get your tickets now to secure your spot and avoid last-minute price hikes.